Jurnal Administrasi Bisnis FISIPOL UNMUL


 
 

Jurnal Administrasi Bisnis FISIPOL UNMUL is a peer reviewed journal published by Mulawarman University, East Kalimantan which is published quarterly in February, May, August, and November. This journal publishes current original research on the Science of Business Administration.

Jurnal Administrasi Bisnis FISIPOL UNMUL published by the Department of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, Samarinda, East Kalimantan, Indonesia. This journal accepts manuscripts of original results of scientific research, especially in scientific fields relevant to: Management, Business and Entrepreneurship.

Reviewers will review any submitted paper. Review process employs a double-blind review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.


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Jurnal Administrasi Bisnis Fisip Unmul is indexed in the following indexing services:
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Vol 14, No 2 (2026): Jurnal Administrasi Bisnis

Table of Contents

Articles

Pengaruh Digital Marketing terhadap Minat Beli Konsumen pada UMKM
Mitha Kartika Sari, Arya Budi Sutopo, Alvhindeaz Ayendho
PDF
80-94
Pengaruh Social Media Marketing dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Kahf (Study Pada Gen-Z di Jember)
M. Wisnu Bagas Koro, Edy Wahyudi
PDF
95-103
Pengaruh Perceived Value terhadap Purchase Intention pada Produk Eiger di Jember
Riski Nata Kusuma, Yuslinda Dwi Handini
PDF
104-117
Dampak Persepsi Keamanan dan Persepsi Risiko terhadap Kepuasan Pengguna dengan Kepercayaan sebagai Variabel Mediasi (Studi pada Pengguna DANA)
Muhammad Sundus Solahudin, Aditia Abdurachman
PDF
118-136
Pengaruh Persepsi Manfaat dan Harga terhadap Minat Beli Teh Daun Gambir di Pakpak Bharat
Lestriwarni Limbong, Dewi Rosa Indah, Dyah Ayu Ardiyanti
PDF
137-149