Indonesian-Thailand Corporate Social Responsibility (CSR) Management within the Cultural Preservation Framework: A Comparative Study
DOI:
https://doi.org/10.30872/rrhgjc58Abstract
Berawal dari akar budaya yang berbeda, pengelolaan Tanggung Jawab Sosial Perusahaan (CSR) di Indonesia dan Thailand menunjukkan orientasi yang sama terkait akuntabilitas sosial dan nilai-nilai budaya lokal. Kedua negara menerapkan pendekatan yang berbeda, namun keduanya mengakui manfaat CSR. Artikel ini mengkaji analisa yang menekankan perbandingan penyelenggaraan praktik CSR pada konteks pelestarian budaya di kedua negara. Melalui studi perbandingan ini, artikel ini juga mengeksplorasi pendekatan praktik CSR di Thailand dan Indonesia. Studi menunjukkan bahwa kegiatan CSR seperti pendanaan program budaya, mempromosikan solidaritas sosial dan pemahaman komplementer yang sejalan dengan tujuan pembangunan nasional. Telah jelas bahwa CSR dalam pelestarian budaya tidak hanya digunakan sebagai platform untuk tanggung jawab korporat, tetapi juga sebagai katalisator untuk pengembangan budaya berkelanjutan dan kemajuan sosial di kedua negara.
Despite having distinct cultural origins, corporate social responsibility (CSR) management in Indonesia and Thailand holds a common perspective on social responsibility and regional cultural values. Consistently using different strategies, each country recognizes the beneficial effects of CSR. This article provides an analysis that emphasizes comparing CSR management within the context of cultural preservation aspects across both countries. Adopting a comparative study, this paper also explores CSR practice approaches in Thailand and Indonesia. Studies indicated that CSR activities such as funding of the cultural programs, promote social solidarity and complementary understanding that are in line with national development objectives. It has been apparent that the CSR within culture preservation is not only being utilized as a platform for corporate responsibility, but rather a catalyst for sustainable cultural development and social progress in both countries.
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