FIGUR KEPEMIMPINAN MEMEDIASI PENGARUH KUALITAS PELAYANAN ADMINISTRASI TERHADAP KEPUASAN MASYARAKAT (Studi Masyarakat Yang Mencari Pelayanan di Kantor Desa Kabupaten Sragen)

Aris Tri Haryanto, Septiana Novita Dewi

Abstract


The purpose of this study is that this study aims to determine and analyze the influence of leadership figures mediating the influence of the quality of administrative services on community satisfaction in the Village Office in Sragen Regency. The location of this research is the Village Office in Sragen Regency. While the object of research is the community who use the administration service of the Village Office in Sragen Regency. The population in this study were all people who sought Village Office services in Sragen Regency in January 2020 as many as 1300 people. Researchers took 10% of the population as a sample, ie 130 people who use the services of the Village Office in Sragen Regency. The sampling technique uses convenience or accidental sampling, namely sampling that consists of individuals who are easily found and designed to see the character of the population easily. Hypothesis test results include the quality of administrative services and a significant positive effect on the leadership of the Village Office in Sragen Regency. The quality of administrative services has a positive and significant effect on community satisfaction in the Village Office in Sragen Regency. Leadership has a positive and significant effect on community satisfaction in the Village Office in Sragen Regency. Simultaneous test results (F test) can be concluded together that the independent variables have a significant effect on community satisfaction in the Village Office in Sragen Regency. The results of the total R2 value of 0.506 can be interpreted as variations in community satisfaction of the Village Office in Sragen Regency explained by the variable quality of administrative services, and leadership as an intervening variable of 50.6% and the remaining 49.4% explained by other variables outside the research model.

Keywords


Quality of Administrative Services, Leadership Figures, Community Satisfaction

Full Text:

PDF

References


Astuti dan K. nagase. 2014. Patient Loyalty to Healthcare Organization: Relationship Marketing and Satisfaction, International Journal and Marketing Research, Vol.7 No. 2, 2014. Pp. 39-56.

Cristobal, Eduard, Carlos Flavian and Miguel Guinaliu. 2015. “Perceived e-Service Quality (PeSQ) Measurement validation and Effect on Customer Satisfaction and Web Site Loyalty”. Managing Service Quality, Vol.17, No. 3 p. 317-340.

Cronin, Joseph Jr. and A. Taylor. 2014. “marketing Services Quality: A Reexamination and Extention”, Journal Of Marketing, Vo. 56, July, P.55-68.

Dharmesta, Basu Swastha. 2019. “Loyalitas Nasabah: Sebuah kajian konseptual sebagai panduan bagi peneliti,” Jurnal Ekonomi dan Bisnis Indonesia, Vol.14, No.3.

Engel, JF. Blackwell, Rogen D. and Paul W. Miniard. 2017. Customer Behavior, Eighth Edition, The Dryden Press, Harcount Brace College Publishers.

Ferdinand, A. 2015. structural Equation modeling Dalam penelitian Manajemen, Badan Penerbit Universitas Diponegoro.

Fournier and Yao. 2016. Customer Behavior, Eighth Edition, The Dryden Press, Harcount Brace College Publishers.

Ghozali, Imam. 2010. Analisis Multivariat, Badan penerbit Undip, Semarang.

Handriana, T. 2017. “Analisis Perbedaan Harapan Kualitas Pelayanan Pada Lembaga Pendidikan Tinggi Di Surabaya”, Tesis, Yogyakarta: program Pasca sarjana UGM

Jacoby and Kyner. 2015. Quality control handbook. New York: McGraw-Hill.

Keputusan Menteri Pendayagunaan Aparatur Negara Nomor 16 Tahun 2014 tentang Pedoman Survei Kepuasan Masyarakat.

Kotler, Philip. 2018. Marketing Management: Analysis, Planing, Implentations, And Control, 9 Th Ed Ed Engle Wood Cliffs, N.J: Prentice Hall International, Inc.

Kuncoro, Mudrajad. 2016. Metode Kuantitatif: Teori dan Aplikasi untuk Bisnis dan Ekonomi, Edisi I, AMP YKPN, Yogyakarta.

Laith Alrubaice & Feras. 2013. The mediating effect of patient satisfaction in the patiens’s perceptions of healthcare quality patient trust relationship. Internasional journal of marketing studies, Vol. 3 No.1 Februari 2011.

Mahmudi. 2017. Manajemen Kinerja Sektor Publik, UOO AMP, YKPN Yogyakarta.

Oliver, Richard L. 2010. “Satisfaction: A Behavioral Perspective on the Customer”, McGraw-Hill, New York, NY.

Parasuraman, A.V.A Zeityhaml, and L.L Berry. 2015. “A Conceptual Model of Service Quality and Implication for Future Research”, Journal of Marketing, Vo.49, p.40.50.

Pardede, R & manurung R. 2014. Analisis Jalur (Path Analysis) Teori dan Aplikasi Dalam Bisnis. Cetakan Pertama, Jakarta: PT. Rineka Cipta.

Ratminto dan Winarsih. 2007. Manajemen Pelayanan, Pustaka Pelajar, Yogyakarta.

Riduwan. 2017. Skala pengukuran Variabel-Variabel Penelitian, Cetakan Ketiga, Alfabeta, Bandung.

Sadi. 2017. Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Tahu Bakso Ibu Pudji Ungaran Semarang. Tesis Magister Manajemen. Universitas Diponegoro. Semarang.

Sugiyono. 2016. Metodologi Penelitian Bisnis, Cetakan Keenam, CV. Alpabeta, Bandung.

Supranto J. 2016. Pengukuran Tingkat Kepuasan Nasabah, Rineka Cipta, Jakarta.

Supriatna. 2015. Manajemen Pelayanan, Pustaka Pelajar, Yogyakarta.

Taylor, A. Steven, Baker, L. Thomas. 2016, “An Assesment of the Relationship Between Service Quality and Customer Satisfaction In The Formation Of Consumers Purchase Intention”, Journal Of Retailing. Vol 70, No.2, P.163.

Wijanarko. 2016. Faktor-faktor yang mempengaruhi kepuasan masyarakat pemohon ijin reklame pada Pemda Klaten, STIE AUB Surakarta.

Winardi. 2016. Marketing dan Perlaku Konsumen Mundur Maju, Bandung.




DOI: http://dx.doi.org/10.54144/jadbis.v8i2.3699

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Administrasi Bisnis Fisipol Unmul

 

3rd Floor, Faculty of Social and Political Siences
Department of Bussines Administration 
Jl. Muara Muntai Kampus Gn. Kelua Samarinda 75411
Phone: +62 812 18880540
E-Mail: jadbis@fisip.unmul.ac.id
 

Creative Commons License
Jurnal Administrasi Bisnis FISIPOL UNMUL by http://e-journals.unmul.ac.id/ is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.