STRATEGI PENGEMBANGAN DAYA TARIK WISATA PEMANDIAN SERAYU LESTARI DI SAMARINDA

Authors

DOI:

https://doi.org/10.54144/jadbis.v9i3.6118

Keywords:

Development Strategy, Tourist Attraction

Abstract

Serayu Lestari Baths is an artificial tourist destination and one of the leading tourist destinations in Samarinda. This study aims to find out and analyze how the strategy for developing the tourist attraction of the Serayu Lestari Baths in Samarinda and what obstacles are faced by managers in developing Serayu Lestari Baths tourism. This type of research is qualitative. Sources of research data are Key Informants and Informants. Data collection techniques in this study were in the form of observation, interviews, documentation and literature study. Data analysis techniques used are data redaction, data presentation and conclusion drawing. The results of this study indicate that the Serayu Lestari Baths Tourism Attraction Development Strategy in Samarinda, the manager of the Serayu Lestari Baths has made developments in terms of, Accessibility has made road improvements, made directions to tourist sites and can be passed by public or online transportation. In Amenities, the manager has completed adequate facilities for visitors. In Hospitality at the Serayu Lestari Baths, the surrounding community and employees are very friendly to visitors. In the Serayu Lestari Baths Attraction, several attractions are still under construction. And the obstacle in developing the sustainable Serayu Baths is the lack of budget funds to develop the attractions in the Serayu Lestari Baths.

References

Azzahra, H. J., Astuti, W., & Rini, E. F. (2018). Komponen Keterpaduan Objek Wisata di Kawasan City Walk Slamet Riyadi Ditinjau dari Sistem Pariwisata. Region: Jurnal Pembangunan Wilayah dan Perencanaan Partisipatif, 13(1), 20-36.

David, F. R., & David, F. R. (2011). Comparing management curricula with management practice. SAM Advanced Management Journal, 76(3), 48.

Ismayanti, I. (2010). Pengantar pariwisata. PT Gramedia Widisarana.

Perbawasari, S., Sjuhro, D. W., Setianti, Y., & Nugraha, A. R. (2019). Pengembangan Komunikasi Pariwisata Halal di Kabupaten Garut Jawa Barat. Altasia Jurnal Pariwisata Indonesia, 2(2).

Rahma, A. A. (2020). Potensi Sumber Daya Alam dalam Mengembangkan Sektor Pariwisata di Indonesia. Jurnal Nasional Pariwisata, 12(1), 1-8.

Singgalen, Y. A., & Kudubun, E. E. (2017). Partisipasi masyarakat dalam pembangunan pariwisata. Cakrawala Jurnal Penelitian Sosial, 6(2), 199-228.

Undang-undang No. 10 Tahun 2009 tentang Kepariwisataan.

Downloads

Published

2021-08-31

Issue

Vol. 9 No. 3 (2021): Jurnal Administrasi Bisnis

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).