PENGARUH KUALITAS PRODUK HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN NESMILO DI SAMARINDA
DOI:
https://doi.org/10.54144/jadbis.v8i1.3259Keywords:
Product Quality, Price, Service Quality and Customer SatisfactionAbstract
This study aims to examine the effect of product quality, price and sevice quality on costumer satisfaction Nesmilo restaurant in Samarinda. The population in this study were consumers in Nesmilo restaurants with a total sampel of 80 respondents. Data collection techniquess were carried out by observaction, interviews, documentation and questionnaires. Analysis tools used validity test, reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing with spss version 22. The results of this study indicate that product quality, price and service quality simultaneously have a positive effect on customer satisfaction. The results of this study also indicate that product quality partially has a significant negative effect on customer satisfaction. The variable price partially has no effect on customer satisfaction, then the service quality partialy has a positive and significant effect on customer satisfaction and the most influential variable on customer satisfaction is sevice quality.References
Alfath, N.B. (2017) Pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Beras pada UD SURYA ALAM di Pasar Segiri. Fakultas Ilmu Sosial dan Ilmu Politik.Universitas Mulawarman. 5, (3), 755-769.
Alma, B. (2013). Manajemen Pemasaran Dan Pemasaran Jasa. Edisi 10. Bandung: Alfabeta.
Erlianingsih, S. (2014). Strategi Pemasaran Restoran Pondok Makan Mirah Jakarta Selatan. Skripsi. Bogor: Fakultas Pertanian. Institut Pertanian Bogor.
Kotler dan Keller. (2012). Marketing Management. 13th Edition Terjemahan Benjamin Molan. Jakarta: PT. Indeks.
Lovelock, C. Jochen, W. dan Jack, M. (2017). Pemasaran Jasa. Jakarta: Erlangga.
Priyanto, A.C. (2018) Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Loyalitas Pelanggan pada Usaha Isi Ulang Air Minum UD.Elangku di Desa Bangunrejo Tenggarong Seberang. Fakultas Ilmu Sosial dan Ilmu Politik. Universitas Mulawarman, 6, (3), 1011-1022.
Priyanto, D. (2014). Analisis Korelasi, Regresi dan Multivariate dengan SPSS. Yogyakarta: Gava Media.
Puri, M. (2016). Pengaruh Kualitas Produk Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Pada Rumah Makan Provita Bandar Lampung.Jurnal Edukasi Ekobis. Lampung: Fakultas Keguruan dan Ilmu Pendidikan. Universitas Lampung.
Putri, A.A. (2015). Pengaruh Kualitas Pelayanan Distribusi Air Bersih terhadap Kepuasan Konsumen PDAM Tirta Kencana di Jalan Merdeka Barat Kelurahan Sungai Pinang Dalam Kota Samarinda. Fakultas Ilmu Sosial dan Ilmu Politik. Universitas Mulawarman. 3, (4), 1103-1114
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Sukmawati, R. (2017). Pengaruh Kualitas Produk Harga dan Pelayanan terhadap Kepuasan Konsumen Golden Cafe Koperasi Mahasiswa Universitas Negeri Yogyakarta. Fakultas Ekonomi. Universitas Negeri Yogyakarta.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
