Perancangan Sistem Informasi Dalam Rangka Strategi Pemasaran Digital Dengan Pendekatan Marketing Mix’s
DOI:
https://doi.org/10.30872/jim.v18i1.8890Keywords:
Sistem Informasi, Pemasaran Digital, Marketing Mix's, Desa WisataAbstract
Pemasaran adalah sarana yang digunakan dalam upaya untuk menginformasikan, membujuk, dan mengingatkan konsumen baik secara langsung maupun tidak langsung tentang produk dan merek yang mereka jual. Sedangkan pemasaran digital (digital marketing) merupakan suatu keadaan dimana pemasar harus menguasai tiga hal dari konsumen yaitu pikiran, hati dan semangat mengacu kepada pemasaran yang bersifat elektronik berbasis internet. Dalam penelitian ini, yang menjadi fokus adalah bagaimana merancang strategi komunikasi pemasaran digital yang dilakukan bisa menambah jumlah pengunjung desa wisata Sade sebagai penggerak perekonomian. Metode penelitian menggunakan metode deskriptif kualitatif untuk menjawab ketertarikan peneliti terhadap komunikasi pemasaran digital yang dilakukan masyarakat pengelola desa wisata berkolaborasi dengan Dinas Pariwisata dan Kebudayaan Kab. Lombok Tengah untuk menjelaskan fenomena dengan sedalam-dalamnya melalui pengumpulan data yang bertujuan membuat deskriptif secara sistematis, faktual, dan akurat tentang fakta-fakta dan sifat-sifat populasi atau objek tertentu. Data yang diperoleh dianalisis menggunakan metode SWOT dengan pendekatan marketing mix’s 7P. Pada tahap akhir dikembangkan sistem informasi desa wisata Sade berbasis web yang digunakan sebagai sarana kumunikasi pemasaran digital.References
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