ANALISIS KELAYAKAN USAHA PEMASARAN BIBIT BUAH (Studi Kasus Pada CV. Flora Chania di Kecamatan Palaran Kota Samarinda)  (The Feasibility Analysis of Marketing Business of Fruit Seedling  (Case Study at the CV. Flora Chania in Palaran Subcity, Samarinda City))

FADHILLAH KUSUMA RAHAYU; SYARIFAH AIDA

doi:10.35941/jakp.4.1.2021.5404.51-60

ANALISIS KELAYAKAN USAHA PEMASARAN BIBIT BUAH (Studi Kasus Pada CV. Flora Chania di Kecamatan Palaran Kota Samarinda) (The Feasibility Analysis of Marketing Business of Fruit Seedling (Case Study at the CV. Flora Chania in Palaran Subcity, Samarinda City))

FADHILLAH KUSUMA RAHAYU, SYARIFAH AIDA

Abstract

The purposes of this research were to determine the cost, revenue, and profit of fruit seedling marketing and the feasibility of marketing business of fruit seedling at the CV. Flora Chania in Palaran Subcity, Samarinda City. This research was conducted during 3 months from March to May 2019. The data were collected secondary data. The analysis included calculation of cost, revenue, profit, Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B/C Ratio), dan payback period. The research results showed an average operational cost of IDR248,945,720.00 year^-1 or IDR20,745,477.00 month^-1, an average revenue of IDR349,900,000.00 year^-1 or IDR29,083,333.00 month^-1 and the average income of IDR100,818,566.00 year^-1 or IDR8,326,547.00 month^-1. This research found the NPV value of IDR37,464,538.00 at a factor discount rate of 10%, IRR value of 4.6%, Net B/C Ratio value of 1.32, while the payback period of 1 year and 4 months. The results of this research indicate that based on an assessment of technical aspect, management and legal aspects, market and marketing aspects, and financial aspect, the marketing of fruit seedling is feasible to be developed.

Keywords

Fruit seedling, business feasibility, marketing.

Full Text:

PDF

References

Badan Pusat Statistik Kalimantan Timur. 2015. Kalimantan Timur Dalam Angka 2015. Badan Pusat Statistik Kalimantan Timur, Samarinda.

Nurcahyo DF. 2011. Analisis kelayakan bisnis. Skripsi Universitas Indonesia, Depok.

Pudjosumarto M. 2002. Evaluasi Proyek. Uraian Singkat dan Soal Jawab. Liberty, Yogyakarta.

Rajab A. 2015. Analisis finansial usaha bibit tanaman buah-buahan. Universitas Mataram, Lombok Barat.

Samuelson, Paul A, Nordhaus. 2013. Ilmu Makro Ekonomi. Edisi Bahasa Indonesia. Media Global Edukasi, Jakarta.

DOI: http://dx.doi.org/10.35941/jakp.4.1.2021.5404.51-60

Refbacks

There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Program Studi Agribisnis, Fakultas Pertanian, Universitas Mulawarman.

Study Program of Agribusiness, Faculty of Agriculture, University of Mulawarman.

Jl. Pasir Balengkong Kampus Gunung Kelua. Kota Samarinda, Provinsi Kalimantan Timur, Indonesia. 75123.

E-mail: jurnal_akp@faperta.unmul.ac.id

_____________________________________________________________________________________________________________________________________________________

Journal of Agribusiness and Agricultural Communication by http://e-journals.unmul.ac.id/index.php/AKP/ P-ISSN 2622-5050, E-ISSN 2622-6456 is licensed under a Creative Commons Attribution-ShareAlike 4.0 International