Hubungan Biaya Promosi Dengan Pendapatan Premi Asuransi Pada PT. Asuransi Jiwasraya (Persero) Cabang Samarinda Tahun 2014-2016

Authors

Keywords:

Promotional Costs, Premium Revenue

Abstract

The purpose of this study was to determine the relationship of promotional costs with insurance premium income at PT. Asuransi Jiwasraya (Persero) Samarinda Branch 2014 - 2016. This research is a quantitative research by taking financial data from PT. Asuransi Jiwasraya (Persero) Samarinda Branch in the period 2014 - 2016. Data collection techniques in this study are observation, interviews, documentation, and analysis techniques used are product-moment correlation analysis. Promotion Indicator conducted by PT. Asuransi Jiwasraya (Persero) Samarinda Branch from 2014 to 2016 is Sales Promotion and Public Relations while the Premium Income indicators are insurance products which include Unit Link, JS Achievement, and JS Siharta. Based on the analysis results where the r count is 0.712. In this case when interpreted with a significance level of 5% lies in the interval between 0.60-0.799 with a table interpretation of the value of r, which means there is a relationship between promotional costs with premium income of PT. Asuransi Jiwasraya Samarinda Branch in 2014 - 2016 with the level of "Strong" relationship. The Test Calculation Result is 5,916 while the value with dk = n-2, a level of 5% is obtained at 1,691, meaning that> or 5,916> 1,691 so that the more promotion costs increase the premium income will also increase. Thus the "Relationship Promotion Costs with Insurance Premium Income At PT. Asuransi Jiwasraya (Persero) Samarinda Branch 2014-2016 ", can be said to be" accepted

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Published

2019-08-06

Issue

Vol. 1 No. 1 (2019): July

Section

Articles

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This work is licensed under a Creative Commons Attribution 4.0 International License.