ANALISIS GLOBAL VALUE CHAINS TERHADAP BAND SLANK GO INTERNATIONAL

Sonny Sudiar, Muhammad Nizar Hidayat

Abstract


Global Value Chains as a key concept in the study of International Political Economy has been well established and widely used to analyze how goods and services value are added in a global scale. This article will use Global Value Chains concept to see how one of Indonesian legendary music band, Slank, tried to “add” more values to their songs through translations in English and then marketed in the United States of America. The country is choosen because USA is regarded as a center of music in the world as well as significant diplomatic actors. With their song translated in English, it can be intrepeted as an effort to “add values” from Slank because the translation widen the market and consumers of Slank.

Keywords: Global Value Chains, Slank, Music


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References


Creative Economy Report 2008: The Challenge of Assessing the Creative Economy toward Informed Policy-making. UNCTAD, New York.

Kaplinsky, Raphael & Mike Morris. 2000. A Handbookk for Value Chain Research. tidak diterbitkan.

Kong, Lily & Justin O’Connor. 2009. Creative Economies, Creative Cities; Asian-European Perspectives. Springer, New York.

www.slank.com




DOI: http://dx.doi.org/10.30872/.v5i1.1344

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Program S1 Ilmu Hubungan Internasional 
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman
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Samarinda 75119, Kalimantan Timur.
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