DAMPAK DIMENSI EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ; STUDI EMPIRIS KONSUMEN MEREK ULTRA MILK DI WILAYAH DKI JAKARTA (The Impact of Brand Equity Dimensions on Purchase Decision: Empirical Study of Milk Consumers in DKI Jakarta). J. Agribisnis. Komun. Pertan. [Internet]. 2025 Oct. 25 [cited 2026 Oct. 5];8(2):153-64. Available from: https://e-journals.unmul.ac.id/index.php/AKP/article/view/21657