Innovative Work Behavior: Role of Knowledge Sharing, Organizational Justice, And Gender in Retail Bussiness
Abstract
Persaingan bisnis di sektor ritel saat ini sangat kompetitif ditandai dengan banyaknya bisnis ritel di Indonesia yang bersaing mulai dari bisnis ritel tradisional hingga munculnya bisnis ritel modern. Perusahaan ritel menghadapi tekanan yang hebat karena kemajuan teknologi, meningkatnya ekspektasi konsumen, dan persaingan yang ketat. Untuk menghadapi perubahan pasar tersebut, diperlukan strategi. Tujuan dari penelitian ini adalah untuk mengetahui peran keadilan organisasi dan berbagi pengetahuan terhadap perilaku kerja inovatif pada karyawan perusahaan ritel. Penelitian ini juga ingin melihat bagaimana perbedaan peran gender terhadap perilaku kerja inovatif. Sebanyak 110 karyawan dari sebuah perusahaan ritel di Makassar direkrut dengan menggunakan teknik non-probability sampling. Confirmatory factor analysis (CFA) digunakan untuk menguji validitas setiap skala dengan menggunakan perangkat lunak Mplus. Metode analisis regresi berganda digunakan untuk menganalisis data, dengan menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa organizational justice dan knowledge sharing secara signifikan memiliki pengaruh positif terhadap innovative work behavior. Penelitian ini menyarankan perusahaan perlu menerapkan kebijakan yang adil, transparan, dan memperkuat budaya berbagi pengetahuan untuk menciptakan perilaku kerja yang inovatif.
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DOI: http://dx.doi.org/10.30872/psikostudia.v14i1.18362
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