Kajian Kritis Terhadap Penyelenggaraan Kegiatan Pengembangan Layanan Informasi Kepada Masyarakat Berbasis SMS (Short Message Service) di Kabupaten Sleman
DOI:
https://doi.org/10.30872/jim.v4i3.39Abstract
Kajian ini ingin melihat sejauh mana upaya pemerintah daerah dalam mewujudkan pelayanan prima kepada masyarakat. Pemerintah Kabupaten Sleman dipilih sebagai lokus pembahasan karena kemudahan akses data. Kegiatan layanan informasi kepada masyarakat berbasis SMS menjadi obyek pembahasan yang dipilih karena layanan ini banyak dikembangkan oleh pemerintah daerah sebagai strategi kompetitif dalam pengembangan kualitas layanan publik. Kajian ini termasuk dalam kategori kajian yang bersifat deskriptif terutama untuk mendeskripsikan bagaimana Pemerintah Kabupaten Sleman melalui Bagian Humas Sekretariat Daerah menyelenggarakan layanan informasi kepada masyarakat berbasis SMS. Kegiatan layanan informasi kepada masyarakat berbasis SMS di Kabupaten Sleman, secara hierarki perencanaan telah memenuhi prosedur yang benar. Namun dalam perencanaan kegiatan tidak dilengkapi dengan skenario manajemen resiko dan perhitungan produk knowledge sehingga tidak didapatkan value of money; tidak ada feasibility study; kondisi capaian saat ini menunjukkan hasil yang buruk akibat adanya penundaan waktu yang cukup panjang dari timeline yang direncanakan; Dari sisi kemanfaatan, hasil kegiatan layanan informasi kepada masyarakat berbasis SMS di Kabupaten Sleman dapat dikatakan tidak ekonomis, tidak efisien dan belum efektif karena belum ada output yang dihasilkan sehingga belum dirasakan manfaatnya. Sehingga diperlukan penghitungan kembali cost and benefit ratio dengan memasukkan manajemen resiko dan skenario kegiatan dengan konsep manajemen yang benar; menyusun rencana implementasi yang baru dilengkapi dengan re-feasibility study; dibuat roadmap pentahapan implementasi yang baru dan segera dilaksanakan secara
konsisten.
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