2024. The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor. CaLLs (Journal of Culture, Arts, Literature, and Linguistics). 10, 1 (Aug. 2024), 27–48. DOI:https://doi.org/10.30872/calls.v10i1.15468.