EMMA WATSON’S MAGIC SPELL IN GENDER EQUALITY: THE USE OF RHETORICAL DEVICES IN “HEFORSHE” CAMPAIGN

Authors

  • Nita Maya Valiantien Fakultas Ilmu Budaya Universitas Mulawarman

DOI:

https://doi.org/10.30872/calls.v1i2.691

Abstract

A movement to raise awareness towards gender equality issue has been promoted by the UN through the campaign called “HeforShe”.  To influence people toward the issue, Emma Watson, who is famous with her character as Hermione Granger in Harry Potter series, is appointed as the ambassador of this campaign. Emma Watson capability to convey messages about gender equality cannot be underrated. It can be seen from the strategies that she used in presenting her speech, which is in particular called as rhetorical devices. In that case, this paper aims to explore the use of rhetorical devices in Emma Watson’s speech which includes the rule of three, parallelism, and variation of personal pronoun use.

Keywords: discourse, speech, rhetorical devices

Author Biography

  • Nita Maya Valiantien, Fakultas Ilmu Budaya Universitas Mulawarman
    English Literature Department

References

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Harris, R. 2013. A Handbook of Rhetorical Devices. Retrieved October 28,2015 from http://www.virtualsalt.com/rhetoric.htm

Jones, J. and Peccei, J.S. 2004. “Language and politics” in I.Singh & J.S. Peccei (Eds.), Language, Society, and Power: an Introduction (2nd ed.). NY: Routledge

Rhetorical devices: giving power to speech. (n.d.). Retrieved October 28, 2015 from http://splash.abc.net.au>res>greatsepeeches.htm

Rohde, H. 2006. Rhetorical questions as redundant

interrogatives. San Diego Linguistic Paper 2. 134-168

UN Women. 2014. Emma Watson: Gender equality is your issue too. Retrieved October 28, 2015 from http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too

Widdowson, H.G. 2007. Discourse Analysis. Oxford: Oxford University Press.

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Published

2017-02-24

Issue

Vol. 1 No. 2 (2015): Desember 2015

Section

Articles

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