A VIRTUAL ETHNOGRAPHIC STUDY: MEMES BY ARMY AND COMMUNICATION STYLE THROUGH TWITTER PLATFORM

Authors

DOI:

https://doi.org/10.30872/calls.v7i2.6184

Abstract

Humor has been used as a tool against oppression for a long time. With the advent of digital technology, memes have a become popular object in social media, especially in Twitter platform. Meme is an images which are communicated through social media that make fun of bring to light a social or cultural issue. This research aims to explore a meme by ARMY and communication style that used through Twitter platform. The method of this research is descriptive qualitative research. This research was obtained the data by ARMY members on the direct message on Twitter. The result of this research showed that meme by ARMY members give a message which is implied, they use some of meme for entertain for themselves and they also support for their idol, BTS. In this meme, ARMY depicts an exaggerated expression of BTS members, where they are very fanatical about their idols, the communication style applied through memes also affects the response of their followers because these memes contain entertainment and always support BTS members. Therefore, virtual ethnography also can be a powerful methodology for understanding online social communities and subcultures, such as a popular and widespread medium for internet-based interactions

References

Ardianto, Elvinaro, Q.-A. and Bambang (2007) Filsafat Ilmu Komunikasi. Bandung: Simbiosa Rekatama Media.

Bell, D. (2001) An Introduction to Cyberculture. London: Rottetge.

Benaim, M. (2018) ‘From symbolic values to symbolic innovation: Internet-memes and innovation’, Research Policy. doi: 10.1016/j.respol.2018.02.014.

Murfianti, F. (2020) ‘MEME DI ERA DIGITAL DAN BUDAYA SIBER’, Acintya Jurnal Penelitian Seni Budaya, 11(1). doi: 10.33153/acy.v11i1.2613.

Nasrullah, R. (2014) Teori dan Riset Media Siber (Cybermedia). Jakarta: Kencana.

Nugraha, A., Hasanah Sudrajat, R. and Primadani Satria Putri, B. (2015) ‘FENOMENA MEME DI MEDIA SOSIAL: STUDI ETNOGRAFI VIRTUAL POSTING MEME PADA PENGGUNA MEDIA SOSIAL INSTAGRAM’, Jurnal Sosioteknologi. doi: 10.5614/sostek.itbj.2015.14.3.3.

Polishchuk, O. et al. (2020) ‘Memes as the phenomenon of modern digital culture’, Wisdom, 2(15), pp. 45–55. doi: 10.24234/WISDOM.V15I2.361.

S.Djuarsa Sendjaja (1996) Pengantar Ilmu Komunikasi. Jakarta: Universitas Terbuka.

Storey, J. (2006) Cultural Studies dan Kajian Budaya Pop. Yogyakarta: Jalasutra.

Downloads

Additional Files

Published

2021-12-31

Issue

Vol. 7 No. 2 (2021): CaLLs, December 2021

Section

Articles

License

Every works in CaLLs is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).