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“DAMPAK DIMENSI EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ; STUDI EMPIRIS KONSUMEN MEREK ULTRA MILK DI WILAYAH DKI JAKARTA (The Impact of Brand Equity Dimensions on Purchase Decision: Empirical Study of Milk Consumers in DKI Jakarta)”, J. Agribisnis. Komun. Pertan., vol. 8, no. 2, pp. 153–164, Oct. 2025, doi: 10.35941/jakp.8.2.2025.21657.153-164.