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2024. PENGARUH DIGITAL MARKETING UMKM MAKANAN MINUMAN TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK DI KOTA PANGKALPINANG (The Influence Of Digital Marketing For Food And Beverage Msmes On Marketing Performance Through Product Innovation In The City Of Pangkalpinang). JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication). 7, 1 (Apr. 2024), 68–77. DOI:https://doi.org/10.35941/jakp.7.1.2024.13817.68-77.