EMMA WATSON’S MAGIC SPELL IN GENDER EQUALITY: THE USE OF RHETORICAL DEVICES IN “HEFORSHE” CAMPAIGN

Nita Maya Valiantien

Abstract


A movement to raise awareness towards gender equality issue has been promoted by the UN through the campaign called “HeforShe”.  To influence people toward the issue, Emma Watson, who is famous with her character as Hermione Granger in Harry Potter series, is appointed as the ambassador of this campaign. Emma Watson capability to convey messages about gender equality cannot be underrated. It can be seen from the strategies that she used in presenting her speech, which is in particular called as rhetorical devices. In that case, this paper aims to explore the use of rhetorical devices in Emma Watson’s speech which includes the rule of three, parallelism, and variation of personal pronoun use.

Keywords: discourse, speech, rhetorical devices


Full Text:

PDF

References


Brown, G and Yule, G. 1983. Discourse Analysis. Cambridge: Cambridge University Press.

Downing, A. and Locke, P. 2006. English Grammar: a University Course (2nd ed.). NY: Routledge.

Harris, R. 2013. A Handbook of Rhetorical Devices. Retrieved October 28,2015 from http://www.virtualsalt.com/rhetoric.htm

Jones, J. and Peccei, J.S. 2004. “Language and politics” in I.Singh & J.S. Peccei (Eds.), Language, Society, and Power: an Introduction (2nd ed.). NY: Routledge

Rhetorical devices: giving power to speech. (n.d.). Retrieved October 28, 2015 from http://splash.abc.net.au>res>greatsepeeches.htm

Rohde, H. 2006. Rhetorical questions as redundant

interrogatives. San Diego Linguistic Paper 2. 134-168

UN Women. 2014. Emma Watson: Gender equality is your issue too. Retrieved October 28, 2015 from http://www.unwomen.org/en/news/stories/2014/9/emma-watson-gender-equality-is-your-issue-too

Widdowson, H.G. 2007. Discourse Analysis. Oxford: Oxford University Press.




DOI: http://dx.doi.org/10.30872/calls.v1i2.691

Copyright (c) 2017 CaLLs (Journal of Culture, Arts, Literature, and Linguistics)

 Creative Commons License 

CaLLs site is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
and managed by Fakultas Ilmu Budaya, Universitas Mulawarman

Editorial Address

Fakultas Ilmu Budaya Universitas Mulawarman
Jalan Pulau Flores Nomor 1 Kota Samarinda, Kalimantan Timur − Indonesia 75112
Telepon: (0541) 734582 / 085385388335
Email: jurnalcalls@fib.unmul.ac.id
Website: http://e-journals.unmul.ac.id/index.php/CALLS

p-ISSN 2460-674X 
e-ISSN 2549-7707

 

Journal Index

            Logo IPI      PKP Index Logo        Crossref   OneSearch