ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT  DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER  (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village,  Batu Engau Subregency, Paser Regency)

SIMON SUTRADO SIMANJUNTAK; ACHMAD ZAINI

doi:10.35941/jakp.2.2.2019.2686.113-120

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

SIMON SUTRADO SIMANJUNTAK, ACHMAD ZAINI

Abstract

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg^-1 and margin in whole trader level was Rp314.44 kg^-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

Keywords

Profit, margin, marketing channel, share.

Full Text:

PDF

References

Fauzi, Y. dkk., 2007. Kelapa Sawit: Budidaya, Pemanfaatan Hasil & Limbah dan Analisis Usaha dan Pemasaran. Penebar Swadaya, Jakarta.

Suparmoko, M. 1999. Metode Penelitian Praktis. BPFE, Yogyakarta.

DOI: http://dx.doi.org/10.35941/jakp.2.2.2019.2686.113-120

Refbacks

There are currently no refbacks.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Program Studi Agribisnis, Fakultas Pertanian, Universitas Mulawarman.

Study Program of Agribusiness, Faculty of Agriculture, University of Mulawarman.

Jl. Pasir Balengkong Kampus Gunung Kelua. Kota Samarinda, Provinsi Kalimantan Timur, Indonesia. 75123.

E-mail: jurnal_akp@faperta.unmul.ac.id

_____________________________________________________________________________________________________________________________________________________

Journal of Agribusiness and Agricultural Communication by http://e-journals.unmul.ac.id/index.php/AKP/ P-ISSN 2622-5050, E-ISSN 2622-6456 is licensed under a Creative Commons Attribution-ShareAlike 4.0 International